This was documented as a design principle in 1960 by the US Navy and was coined by Kelly Johnson, lead engineer at the Lockheed Skunk Works that developed advanced military jets such as the Lockheed U-2 and SR-71 Blackbird spy planes. It is quite apparent why Sherlock Holmes was a great Design Thinker, and just by KIS. Keep it simple stupid, or KISS, is the principle that unnecessary complexity be avoided. Rapid prototyping and Testing, plus the Empathising and Connecting aspects, require us to confidently eliminate the impossible, and identify the most probable truth no matter how impossible it initially looks. I would suggest that simplicity is the name of the game in a VUCA world, just so we keep the VUCA aspects to the barest logical minimum, knowing when and where assumptions are being made.ĭesign Thinking methodology, that takes into account the views of many multidisciplinary experts and laymen, needs powerful inductive skills so that they ideation process can be carried out methodically and final solutions narrowed down quickly. So…what the heck does all this have to do with Design Thinking, or connectivity or VUCA environments? Deductive reasoning would ensure we can be confident that we have reached a few logical hypotheses taking everything into account, but that lies outside the purview of this discussion. When engaging with these types of hypotheses, we are engaging in inductive reasoning, since we can never be quite sure that we have taken ALL that should be accounted for, into account. A favourite idea that comes from him is "Once you eliminate the impossible, whatever remains, no matter how improbable, must be the truth.” Combine this with Occam’s Razor which states that “Among competing hypotheses, the one that makes the fewest assumptions should be selected,” and we have the basis for thinking styles that will always help us KIS. One of my favourite authors and characters is Sir Arthur Conan Doyle and Sherlock Holmes.
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